Founded in 2001 and headquartered in Stockholm, Genero is the market leader in retail execution software for the FMCG sector in Sweden.
The company helps FMCG producers, food service operators, and specialist retailers plan, run, and follow up on their retail execution in store, improving distribution, campaign execution, and shelf presence.
The product combines a mobile app for field sales reps, Genero Striker, with a web-based platform for managers, Genero Officer, covering route planning, in-store ordering, campaign and promotion tracking, distribution checks, and real-time performance at the shelf. It works fully offline, integrates with ERP, CRM, and BI systems, and offers add-on modules for analytics through Power BI, sales presentations and media, and image management.
Genero is part of Everfield’s Field & Workforce Operations vertical, adding retail execution capabilities for the FMCG sector to the ecosystem.