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CEO Stories

CEO Stories is an interview series featuring CEOs, founders, and leaders from across the Everfield ecosystem. They share how they built and scaled vertical SaaS companies — and why they chose Everfield as their long-term partner.

CEO Stories

CEO Stories is an interview series featuring CEOs, founders, and leaders from across the Everfield ecosystem. They share how they built and scaled vertical SaaS companies — and why they chose Everfield as their long-term partner.

Summit 2025 Everfield

Episode 3No Magic Button: Fitfactory’s CEO on Putting Data and Ownership at the Core

 

In this episode of CEO Stories, we spoke with Jason Pritchard, CEO of Fitfactory, a UK-based MRP and MES software provider for engineering and manufacturing businesses.

When Jason joined the business in 2021, the product was strong and the ambition was there. What wasn't in place yet was the structure to support the next phase of growth.

There was no formal leadership team, and reporting was inconsistent. As Jason shares, they thought there might be a "magic button" to unlock scale. Instead, progress came from getting the right foundations in place:

- Building a dedicated leadership team with clear ownership
- Embedding P&L responsibility beyond the CEO
- Replacing fragmented spreadsheets with reliable data
- Resetting the culture around what they call "extreme ownership"
- Choosing an acquisition partner that offered clarity and support

Since joining Everfield, Fitfactory has kept full operational responsibility within the management team while continuing to grow. The decentralised model gave them the support to scale without losing accountability.

In the interview, Jason reflects on what was harder than expected, how they rebuilt culture and team communication and what other leaders can take away when preparing their business for long-term growth.

Timestamps
  • 00:25 What led Jason to Fitfactory back in 2021?
  • 00:51 What impact have the leadership changed had on the com[any's direction?
  • 02:15 What made Jason walk away from signing with another PE firm?
  • 03:06 Looking back at the early onboarding phase, what turned out differently than expected?
  • 03:54 How did becoming CEO during this period of change influence the way you lead?
  • 04:54 Were you able to preserve Fitfactory's original culture through all those big changes?
  • 05:48 What's the biggest value of being part of a broader SaaS ecosystem?
  • 06:47 What's the one conversation that shifted your mindset?
  • 07:13 What's your #1 tip for leaders when scaling through change?
  • 07:43 Do you feel trust from Everfield?

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Henning Schreiber
Henning Schreiber
Head of Acquisitions

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Henning Schreiber
Henning Schreiber
Head of Acquisitions