Episode 2: Gstock’s Year One with Everfield, Lessons in SaaS Growth & Leadership

In this episode of CEO Stories, Gstock’s CEO Federico Fritzsch and General Manager Germán Fritzsch reveal how their deep HoReCa expertise and customer-centered software made Gstock the leading stock control solution for hospitality businesses across Spain.

Since partnering with Everfield in 2024, they have professionalized operations, expanded to larger clients, and enhanced data-driven decision-making, all while preserving their original team and staying hands-on.

Gstock’s founders share insights on navigating the SaaS acquisition process, why they chose Everfield as their strategic partner, and what SaaS founders need to know about due diligence, post-acquisition integration, and keeping the team aligned.

For founders exploring an exit strategy or SaaS acquisitions, this interview delivers actionable lessons on leadership, sustainable growth, and positioning your company for the right partner.