In sectors like agriculture, construction, and forestry, field operations often rely on legacy processes and fragmented tools.
Frontu, a field service management platform founded in Lithuania in 2013, set out to change that by offering digital workflows and modern, mobile-first solutions designed to meet the sector’s unique challenges.
With customers in over 15 countries and trusted by dealers of major heavy machinery OEMs, like John Deere and JCB, Frontu has become a key player in a space not known for rapid digital change.
In the first episode of CEO Stories, a series of founder interviews, Arūnas Eitutis looks back on Frontu’s journey — from early product development to building a sustainable SaaS business, and eventually joining the European growth accelerator Everfield in 2024.
The interview explores what it means to lead SaaS business through growth and transition, including the challenges of preparing for a software company acquisition while maintaining control over it's strategic direction.
Arūnas offers a grounded perspective on what it’s like to scale field service software in a complex and fragmented industry—staying close to the product, and making sure both customers and the team are supported along the way.
He also shares what’s changed at Frontu since the acquisition, how day-to-day operations have evolved, and where the company is headed next.
Watch the full interview below.
- 00:03 What is Frontu?
- 00:11 How it started?
- 00:56 Tell us about Frontu's team
- 01:33 What Frontu's milestone are you most proud of?
- 01:53 What sparked your decision to sell?
- 02:18 Why did you feel Everfield was the right fit?
- 02:46 Any concerns before closing the deal?
- 03:27 Was preserving company's identity important?
- 04:10 How did you handle customer communication post-transaction?
- 04:42 What was most surprising about the integration?
- 05:22 What's been the biggest operational change so far?
- 05:35 What is your take on Everfield ecosystem and exchange?
- 06:58 Do you have plans to expand Frontu further through acquisitions?
- 07:45 What was it like going through the acquisition process as a founder?
- 08:43 What advice would you give to a founder on a similar journey?
