In this interview, Nico Strauss, Head of Payment Services at Everfield, explains why embedded finance shouldn’t be treated as a side feature. For SaaS providers, it should sit at the core of the product and deliver real value.
Many European SaaS companies are strong players in their home markets, but they often lack the scale or transaction volume to build a full payments function or secure competitive commercial terms. At the same time, they’re facing pressure from expanding global SaaS providers and payments companies increasingly moving into software space.
Nico emphasizes that adopting embedded finance is a business-wide shift. It impacts product strategy, pricing, technology, customer workflows, and must be shaped around the needs of each vertical SaaS market.
Everfield’s embedded finance solutions are executed by a team of fintech and payments experts with deep vertical SaaS experience. They ensure payments are seamlessly integrated into operational workflows, turning embedded finance into a true business driver and long-term growth engine.
We’re happy to speak with software companies about payments opportunities and explore how Everfield can support their growth.
Learn more about our embedded finance approach
