Everfield, a buy-and-grow investor in European B2B SaaS businesses, has acquired Life Peaks, an Aarhus-based provider of gift card, voucher and ticketing software for the hospitality sector. The acquisition strengthens Everfield’s Food, Hospitality & Leisure vertical and its presence in Denmark, where Life Peaks joins OnlinePOS, HeapsGo and Amero in the Everfield ecosystem.
Founded in 2015, Life Peaks is a specialist platform for gift cards, vouchers and tickets in hospitality. Restaurants, hotels, spas and experience venues use it to sell under their own brand, online and on-site. More than 500 businesses across Scandinavia sell through the platform today, among them Comwell Hotels, Arp-Hansen Hotel Group, Alsik, Madklubben, Cofoco and Bones.
Embedded in each partner's website, Life Peaks covers the full cycle: digital and physical cards, redemption at the point of sale, automatic settlement and a self-service backend for campaigns and reporting. The platform is available in five languages and integrates with more than 15 POS, PMS, booking, take-away and payment systems.
Life Peaks is already integrated with OnlinePOS, HeapsGo, and Amero, all part of the Everfield ecosystem. With gift cards and ticketing alongside point of sale, payments and digital ordering, Everfield now brings together the software behind a Danish restaurant or hotel within one group. The next step is scale: taking a proven Danish product to Everfield's hospitality companies across Europe.
Lorenz Fuglsang, Country Manager for Nordics at Everfield, said: “Life Peaks was built around a simple promise to merchants: gift cards, vouchers and tickets should be effortless to sell, manage and redeem, whatever the channel. Ten years on, that promise has earned the trust of some of Denmark's most respected hospitality and experience brands. Life Peaks fits naturally into the ecosystem of software companies Everfield is building across the Nordics, and we see clear opportunities to create value for partners together. We are proud to give Life Peaks a permanent home at Everfield and to support David and the team in the next stage of growth.”
David Balsgaard, Founder and CEO of Life Peaks, added: “Over the years, we have continuously refined the Life Peaks platform, strengthened our position in the market and focused on creating real value for our partners and customers. Joining Everfield is a natural next step in that journey. Becoming part of a broader ecosystem of strong software companies means we can draw on shared experience, new capabilities and collaboration across the group. It gives us the opportunity to build new layers onto what we have already created, continue developing our product and create even more value for our partners and customers. I’m very pleased with where we have landed and look forward to building the next chapter of Life Peaks as part of Everfield.”
David Balsgaard, Founder and CEO, will continue to lead Life Peaks from Aarhus.
David Balsgaard and Majken Hoffmann Larsen, Life Peaks
About Life Peaks
Founded in 2015 and headquartered in Aarhus, Denmark, Life Peaks provides a white-label platform for issuing, managing and redeeming gift cards, vouchers and tickets. More than 500 restaurants, hotels, spas and experience venues across Scandinavia use it to sell digital and physical gift cards under their own brand, with redemption, reconciliation and payout handled automatically. The platform is available in five languages and integrates with more than 15 POS, PMS, booking, take-away and payment systems. For more information, visit lifepeaks.dk
About Everfield
Everfield is a buy-and-grow investor in European B2B SaaS businesses. Since its founding in 2022, Everfield has operated a decentralised model that allows acquired businesses to retain their brand and legacy, while accessing operational expertise and a network of more than 40 B2B software companies across Europe. Through hands-on support and expert resources, Everfield helps companies in its ecosystem achieve long-term growth, refine their products, strengthen financial planning, and attract and develop talent. The Everfield ecosystem spans verticals including Business & Industrial Systems, Food, Hospitality & Leisure, Field & Workforce Operations, Healthcare, and Education. For more information, visit everfield.com
