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Everfield Acquires Field Service Management Software Provider Motivity, Powering Frontu’s UK Expansion

Everfield has acquired Motivity, a UK-based field service management software provider. As part of the acquisition, Motivity will partner with Frontu, a leading field service management platform that joined the Everfield ecosystem in 2024. This acquisition marks Frontu’s entry into the UK market and strengthens Everfield’s growing Workforce management vertical. 

Based in Sheffield, UK, Motivity has developed a trusted field service management platform used by over 200 businesses across the UK and Ireland. The software helps businesses reduce paperwork, improve team communication, and streamline field operations. 

Designed for mid-sized businesses, Motivity allows users to digitise job sheets, schedule and manage jobs in real time, and monitor progress efficiently. Field teams can capture signatures and photos, record time, materials, and mileage, and ensure compliance with contractual and regulatory requirements. Completed reports retain company branding and are delivered as high-quality PDFs, ready to share with customers. 

Motivity and Frontu operate in complementary areas, both providing field service management solutions for heavy equipment manufacturers, resellers, and maintenance organisations. Within the Everfield ecosystem, the two companies will work together to combine their expertise and support Frontu’s expansion into the UK market. 

Both companies share a clear mission: replacing traditional, paper-heavy processes with modern, cloud-based tools that empower businesses to operate more efficiently. 

Motivity has created a robust and respected platform for UK field service teams, and that work deserves real recognition. By joining forces, we’re combining Motivity’s strong local footprint with Frontu’s technology and ambition. This isn’t just an expansion — it’s an opportunity to bring a more complete, modern FSM solution to the UK market and to accelerate growth for both companies and the customers we serve,” says Arūnas Eitutis, CEO of Frontu. 

The directors of Motivity will remain involved in the business to ensure continuity for customers. 

Motivity has built a trusted and reliable product for field service teams across the UK and Ireland,” adds James Moore, Country Manager for UK&I at Everfield. “We’re pleased to welcome another great workforce management software solution into our ecosystem, and I’m excited to see them accelerate their strategic objectives with the support of Arūnas and the Frontu team." 

This acquisition reinforces Everfield’s commitment to supporting European mission-critical software businesses, enabling growth, market expansion, and stronger collaboration across the ecosystem. 

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Henning Schreiber
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Henning Schreiber
Head of Acquisitions